The herb of longevity
Deep in the remote highlands of China, Mongolia and Tibet grows a little red berry called goji. The dried fruit is neither as tart as the cranberry nor as sweet as the raisin, but possesses a delightful flavor all her own. A hardy plant that can survive for hundreds of years—even in the harshest of climates—she was believed to transfer her gift of longevity to all those who consumed her tasty berry.*
And consume they did. In ancient times, the goji berry was used to make soup, stew, tea and wine, or just chewed as a snack. Later, she found her place in traditional Chinese medicine, where she’s been used for 2,000 years to promote health, wellness and longevity.* Women of Chinese nobility tapped into the powers of the goji too, eating the berries to look younger and be more beautiful.*
Now, through the efforts of fearless fruit explorers, the secrets of the delicate goji are being offered to the West.
Introducing Goji•Zen™, an optimized whole fruit blend of purees and juices from Pure Fruit Technologies featuring the treasured goji berry. Drink just an ounce a day for better health.*
Why we age
You can’t slow the passage of time. But lucky for you, you can impact the aging process. What is aging, really, except continuous wear on our cells until they finally wear out completely? Minimize that wear, and your cells won’t age as fast.
Combat free radicals. A significant portion of your daily antioxidant needs are in just one ounce of delicious Goji•Zen juice.
Most scientists agree that free radicals hurry along the aging process. Produced by the body in response to pollution, some food preservatives and even normal breathing, free radicals loot and pillage your cells looking for what they need—and then leave a trail of cellular devastation. The more free radical oxidation, the quicker the aging process.
Goji to the rescue
Scientific research has borne out the goji berry’s reputation as “the herb of longevity”. Studies in test tubes, animals and real human beings have shown it has a high capacity for absorbing super-oxide free radicals. That means it fights the natural effects of aging.*
The goji berry’s “live long” reputation may also stem from its ability to support the liver and kidneys. According to traditional Chinese Medicine, these two organs are to blame for many age-related problems.*
And finally, drinking the juice of the little red berry just makes people feel good. In the language of Chinese medicine, goji nourishes the “chi” (or vital energy) and brightens the “shen” (or spirit).
Goji•Zen™ is made from the whole fruit of the goji and artfully blended with a symphony of other healthful juices. May you live long and prosper, with Goji•Zen.
The goji, dissected
We peeked inside the goji berry to see what makes her tick.*
Polysaccharides
The most potent bioactive constituents in this fruit blend, polysaccharides are powerful antioxidants that give the goji her free radical scavenging and immune-enhancing kick.*
Carotenoids
Goji berries also contain another class of antioxidants called carotenoids—including beta-carotene and zeaxanthin—that further tame unruly free radicals.*
Amino acids
Amino acids are the building blocks of protein, which provides the structure to all body tissues. Goji’s got 18—including all 8 essential aminos.*
Essential fatty acids
The amazing goji is also a good source of essential fatty acids—rather unusual for a fruit.
Vitamins & minerals
This one little berry packs 21 minerals and a variety of vitamins, including vitamin C, B vitamins and vitamin E. Betaine The goji is also a natural source of betaine, which helps fortify the muscles.*
A toast to your good health
To optimize the flavor and nutritional punch of Goji•Zen, we combined the delicious goji berry with rosehips and seabuckthorn berries—two other traditional medicinal foods—and blended them with juices of apple, pear, grape, cranberry and aronia. And to add a little extra antioxidant zing, we included some grape seed extract too.
Sip an ounce of exotic Goji•Zen daily, and experience what it can do for you:
- Fights the natural effects of aging*
- Helps increase stamina*
- Helps fortify the muscles*
- Has a high capacity in absorbing super-oxide free radicals*
- Contributes to peace and balance in your life*
